Key Stages in Customer Data Lifecycle

Customer Data Platforms (CDPs) are a key component of MarTech stacks. 

The CDP marketplace is evolving very rapidly and there are numerous CDP vendors across various industries. These include large enterprise software vendors such as Salesforce, Adobe, IBM and Microsoft as well as several niche CDP vendors such as Segment, Tealium, ActionIQ, Amperity, Lytics and Treasure Data.

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