APIs Don’t Maketh Headless

Headless (in context of CMS or Commerce) often generates interesting debates. (The Real Story Group‘s forthcoming Ecommerce evaluations will have more on this)  Traditional, legacy platforms will often tell you they got APIs, so they’re headless too. But they aren’t. They are built in a monolithic way, with all services being part of one large … Read more APIs Don’t Maketh Headless

What to Make of Sitecore’s Moosend Acquisition

The real story here is that the Sitecore we all know now appears to be going away Last week Sitecore announced its plan to acquire Moosend. UK-based Moosend provides very low-priced, SaaS-based email marketing services. Its main capabilities include lightweight B2C campaigns, landing pages, and newsletters. This post first appeared on the RSG Blog. Continue reading … Read more What to Make of Sitecore’s Moosend Acquisition

CDPs For Improving Customer Experience

There are several surveys that show improving Customer Experience (CX) is a major priority for many consumer brands. Our own discussions with clients and prospects echo this and almost all of our clients have CX high on their agenda. Improving CX requires attention to several aspects and getting the right set of technologies is one … Read more CDPs For Improving Customer Experience

Bloomreach Acquires Exponea, Plus News about Treasure Data and NGDATA

Treasure Data released an interesting report, NGDATA announced a new partner program and  Bloomreach acquired Exponea. Lot’s happening but let’s start with the Treasure Data report first. New Trend?  A recent report by CDP vendor Treasure Data found out that 59% of respondents will invest in a new CDP in 2021. Of these, 33% will prefer an … Read more Bloomreach Acquires Exponea, Plus News about Treasure Data and NGDATA

Salesforce’s Loyalty Solution, Manthan-RichRelevance create Algonomy

Some interesting news this week. Salesforce has introduced a Loyalty Management offering as part of their “Marketing Cloud”. Customer 360 Audiences, their Customer Data Platform (CDP) is also a part of same Cloud. (The offering will be generally available later this year). Earlier, in 2020, MasterCard acquired SessionM (CDP + Loyalty) and Oracle acquired CrowdTwist … Read more Salesforce’s Loyalty Solution, Manthan-RichRelevance create Algonomy

Key Stages in Customer Data Lifecycle

Customer Data Platforms (CDPs) are a key component of MarTech stacks.  The CDP marketplace is evolving very rapidly and there are numerous CDP vendors across various industries. These include large enterprise software vendors such as Salesforce, Adobe, IBM and Microsoft as well as several niche CDP vendors such as Segment, Tealium, ActionIQ, Amperity, Lytics and Treasure Data. … Read more Key Stages in Customer Data Lifecycle

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