— By Apoorv Durga —-
Scenarios are an important way to differentiate one product from another. This post first appeared on the RSG Blog. Continue reading Making lassi in a washing machine requires the right model
We’ve enhanced several existing evaluations as well as added two new vendors. This post first appeared on the RSG Blog. Continue reading Updates to CDP Vendor Evaluation Research
Headless (in context of CMS or Commerce) often generates interesting debates. (The Real Story Group‘s forthcoming Ecommerce evaluations will have more on this) Traditional, legacy platforms will often tell you they got APIs, so they’re headless too. But they aren’t. They are built in a monolithic way, with all services being part of one large … Read more
In this first edition, we include evaluations of nine vendors This post first appeared on the RSG Blog. Continue reading New Personalization Platforms Evaluation Research
The real story here is that the Sitecore we all know now appears to be going away Last week Sitecore announced its plan to acquire Moosend. UK-based Moosend provides very low-priced, SaaS-based email marketing services. Its main capabilities include lightweight B2C campaigns, landing pages, and newsletters. This post first appeared on the RSG Blog. Continue reading … Read more
The real story here is that the Sitecore we all know now appears to be going away This post first appeared on the RSG Blog. Continue reading What to Make of Sitecore’s Moosend Acquisition
There are several surveys that show improving Customer Experience (CX) is a major priority for many consumer brands. Our own discussions with clients and prospects echo this and almost all of our clients have CX high on their agenda. Improving CX requires attention to several aspects and getting the right set of technologies is one … Read more
Treasure Data released an interesting report, NGDATA announced a new partner program and Bloomreach acquired Exponea. Lot’s happening but let’s start with the Treasure Data report first. New Trend? A recent report by CDP vendor Treasure Data found out that 59% of respondents will invest in a new CDP in 2021. Of these, 33% will prefer an … Read more
Some interesting news this week. Salesforce has introduced a Loyalty Management offering as part of their “Marketing Cloud”. Customer 360 Audiences, their Customer Data Platform (CDP) is also a part of same Cloud. (The offering will be generally available later this year). Earlier, in 2020, MasterCard acquired SessionM (CDP + Loyalty) and Oracle acquired CrowdTwist … Read more
Customer Data Platforms (CDPs) are a key component of MarTech stacks. The CDP marketplace is evolving very rapidly and there are numerous CDP vendors across various industries. These include large enterprise software vendors such as Salesforce, Adobe, IBM and Microsoft as well as several niche CDP vendors such as Segment, Tealium, ActionIQ, Amperity, Lytics and Treasure Data. … Read more