My session at MarTech India Bridge 1. State of Marketing Technology and Plans for Indian MarTech Landscape Map.  

Slides from a webinar on how Content Management has evolved over time. Evolution of Content Management      

“Customer Data Platforms (CDPs) and analytics are some areas where we see a lot of traction. In addition, CRM and marketing automation are other areas where there’s lot of interest,” explains Dr Apoorv Durga, Research Director, Real Story Group, an independent analyst firm that evaluates technology vendors and delivers research and advice.

Panel discussed shaping the connected customer experience, adopting an omnichannel approach, and balancing personalisation with data privacy.

Summary of my talk at MarTech Mumbai. The session covered how MarTech stacks were evolving and what technologies could be relevant for marketers as they make the transition to the next decade.

Summary of my talk at MarTech Gurgaon

Bismi Ravindran and I collaborated on this model for Personalization Effectiveness. If you are implementing personalization strategies, we think this could be a helpful framework.

The Customer Data Platforms research critically evaluates the weaknesses and strengths of 22 CDP products. 

(Omnichannel) - “It also includes adaptive content strategies, multichannel publishing strategies, better abilities to personalize and target content across channels, ability to integrate customer profiles across interactions, capacity to define cross-channel journeys, and finally, the ability to measure and analyze.”

Alan Pelz-Sharpe and I argue that Legacy Enterprise Content Management (ECM) approaches have become increasingly complex, difficult to manage, and too expensive. Plus there are newer and cloud-friendly approaches emerging that Businesses should consider.