My session at MarTech India Bridge 1. State of Marketing Technology and Plans for Indian MarTech Landscape Map.
Read MoreMedia and White Papers
White Papers and Articles
Evolution of Content Management Systems
Slides from a webinar on how Content Management has evolved over time. Evolution of Content Management
Read MoreTHE MARTECH STACK: WHY IT SHOULD MATTER
“Customer Data Platforms (CDPs) and analytics are some areas where we see a lot of traction. In addition, CRM and marketing automation are other areas where there’s lot of interest,” explains Dr Apoorv Durga, Research Director, Real Story Group, an independent analyst firm that evaluates technology vendors and delivers research and advice.
Read MoreCustomer journey should be shaped
Panel discussed shaping the connected customer experience, adopting an omnichannel approach, and balancing personalisation with data privacy.
Read MoreOmnichannel Marketing Stack – Key Technologies Marketers Need to Know
Summary of my talk at MarTech Mumbai. The session covered how MarTech stacks were evolving and what technologies could be relevant for marketers as they make the transition to the next decade.
Read MoreBest Practices to Evaluate Technologies and Vendors for Your Omni-channel Marketing Needs
Summary of my talk at MarTech Gurgaon
Read MoreMindtree Personalization Effectiveness Model
Bismi Ravindran and I collaborated on this model for Personalization Effectiveness. If you are implementing personalization strategies, we think this could be a helpful framework.
Read MoreCustomer Data Platforms (CDP) Evaluations
The Customer Data Platforms research critically evaluates the weaknesses and strengths of 22 CDP products.
Read MoreThe State of Omnichannel Content 2019
(Omnichannel) - “It also includes adaptive content strategies, multichannel publishing strategies, better abilities to personalize and target content across channels, ability to integrate customer profiles across interactions, capacity to define cross-channel journeys, and finally, the ability to measure and analyze.”
Read MoreA Big Data Approach to ECM
Alan Pelz-Sharpe and I argue that Legacy Enterprise Content Management (ECM) approaches have become increasingly complex, difficult to manage, and too expensive. Plus there are newer and cloud-friendly approaches emerging that Businesses should consider.
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