AltView is an industry analyst and advisory firm.

    • Focused on digital transformation and strategy

    • Vendor agnostic


    • Broad as well as deep expertise across several digital technology marketplaces


    • Expertise built as a result of implementation and advisory experience with global organizations

From the Blog

CDP Scenario 5: Omnichannel and Offline Aggregation

This post first appeared on the RSG Blog. The fifth scenario or business use case for Customer Data Platform (CDP) ...
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CDP Scenario 4: Ecommerce Recommendations & Optimization

This post first appeared on the RSG Blog. The fourth scenario or business use case for Customer Data Platform (CDP) ...
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CDP Scenario 3: Online Personalization and Experience Optimization

This post first appeared on the RSG Blog. The third scenario or business use case for Customer Data Platform (CDP) ...
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CDP Scenario 2: Predictive Analytics

This post first appeared on the RSG Blog. This is the second in a series of posts outlining key business ...
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What to Make of the Open Data Initiative from Adobe, Microsoft, and SAP

This post first appeared on the RSG Blog. Enterprise software giants SAP, Adobe, and Microsoft jointly announced an "Open Data ...
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PhD update – Social Media for Competitive Advantage

So finally it happened. This week, I successfully defended, and earned my doctorate. I am now a PhD in Management ...
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We have expertise in several digital technology marketplaces. The following list, while not exhaustive, is indicative of what our past customers have come to us for. If you have a similar requirement, we will be happy to help. You can also check out our services as well as our expertise areas.


  • Everyone’s talking of Artificial Intelligence and Machine Learning. How can we take advantage of these developments for our everyday, business use cases?
  • What technologies should we use to manage our digital presence?
  • We need help with website management, publishing processes and workflows.
  • Digital Marketing is a huge marketplace. What kind of tools and techniques should we use and how can we have an incremental roadmap to improve technology usage for our digital marketing initiatives?
  • Can you hand-hold and help us execute the RFP/RFI process till we select the right vendor and technology?
  • How can we use digital and social media for specific outcomes (e.g., for improving our competitive advantage)?
  • Help us benchmark against industry peers and based on that, tell us what are our areas of improvements?
  • There are a huge number of products for different areas and everyone calls themselves a leader. We need help with product and vendor selection.
  • We would like to improve our business processes and automate wherever possible.
  • Our sales and mobile workforce needs access to documents and files on the move. What are our options?
  • We would like to manage our documents for better compliance and knowledge management.
  • How can we better manage our marketing assets, including audio and video files?
  • Help us reduce paper, automate processes and improve our productivity.
  • How should we consider Blockchain for our information management initiatives?