Our Sevices

Product and Technology Selection

Evaluate digital technologies for your specific requirements and select the right vendors/toolsets.

There are several products in each technology marketplace. Even within those, every product is either the largest, first, leading, global or a combination of these. We however don’t believe in such categorizations and recommend that you follow a structured approach to evaluate products based on your requirements. Remember, the best product for you is the one that meets your requirements best and not the one that appears in the quadrants and waves of analysts.

Get help in addressing aspects such as:

  • What should be the different components of your digital landscape?
  • Who are the key vendors?
  • Requirement and Use case development
  • RFP/RFI Review and Validation
  • Selecting the right products and vendors

Thought Leadership Advisory

Create original, research-backed content that will establish your company as thought leaders in your space.

Clients look at you not just for implementing their requirements but also for inspiration to turn their ideas into reality and for learning best practices from your experiences. Having Thought Leaders on your teams helps you become a trusted and “go-to” source for your clients.

  • Identification of topics relevant for your customers
  • Primary and secondary research including surveys
  • Detailed white papers and research notes
  • Handholding and coaching your key employees to become thought leaders
  • Marketing plan for thought leadership initiatives

Product Benchmarking and Positioning

Assess your strengths and weaknesses to be able to better compete in technology marketplace.

If you compete in the market with your products or services, it is important to not just know your strengths but also be realistic about aspects where you lag. Get a better handle on your weaknesses. You probably already know your strengths but get help in validating those too.

  • Reviewing your existing offerings
  • Detailed reviews based on demos, user feedback and test runs
  • Evaluation of your strength and weaknesses
  • Benchmarking with competition offerings

Investment Due Diligence

Get a deeper understanding of vendor, offerings and competitive landscape.

If you are a VC firm, Private Equity investor, Investment bank or an Enterprise planning to acquire or invest in a technology platform, get help in undertaking due diligence to understand the tech better.

  • Is the core offering innovative and differentiating ?
  • Are there enough synergies between different products?
  • Is it “real”  or just being marketed as such?
  • What is the platform’s technical-debt?
  • Is the platform architected well?

Digital Strategy on Demand

Understand how to use digital for your strategic objectives.

Once you have a strategy in place, you can get help on specific projects an ongoing basis.

  • Digital Readiness Assessment
  • Digital Maturity Analysis
  • Digital and Social Media for Competitive Advantage
  • Content Migration Strategy and Plan
  • Technology Roadmap
  • Marketplace Analysis and Overview
  • Analysis of Trends
  • Competition and Industry Benchmarking
  • Digital Technology Audit and Recommendations


Workshops for technology practitioners and senior management cover several bases.

These half-day or full day workshops cover specific areas from our services but customized specifically for your requirements.

Some examples of these workshops are:

  • “State of the Market” overview of specific technology marketplaces
  • How to go about selecting the right technology for your requirements?
  • Getting started with accessing your “Digital Readiness” and benchmarking against industry
  • What’s in a Digital Marketeer’s Technology Toolbox?

Customized workshops can be conducted for you in several areas and aspects of Digital Technologies. Please feel free to contact for your specific needs.

If you would like to get short takes directly in your mailbox, please do consider subscribing to my newsletter. I won’t spam you and your information will be safe. I usually send it like once a week (or once in 15 days).