Apoorv Durga, Ph.D.

(Linkedin Profile)

My email: apoorv (at) altviewadvisory.com

As an industry analyst, advisor, and technology executive, I have extensive implementation and advisory experience in Enterprise Software products and technologies such as:

  • Marketing Technologies: Customer Data Platforms (CDPs), Journey Orchestration Engines, Web Content and Experience Management, Mobile and Omnichannel Delivery, Digital Asset Management, Campaigns and Lead Management, Social Media Analytics, Customer Experience Management and CRM
  • Digital Workplace Technologies: Intranets, Enterprise Content Management, Cloud File Sharing, Portals and Application software, Document Composition and Document Output Management, Social Media and Collaboration

As VP, Research and Advisory with Real Story Group, I have been responsible for setting and executing the agenda for several of RSG’s in-depth research reports. These include Customer Data Platforms (CDPs), Journey Orchestration Engines, Enterprise Content Management (ECM), Cloud File Sharing, Enterprise Portals, Enterprise Mobile Technologies, Web Content & Experience Management (WCM) Customer Experience, and CRM.

In the areas mentioned above, I have authored multiple book-length technology and vendor evaluation reports.  Along the way, I have worked with several large and complex organizations helping them with product selection and other strategic technology recommendations.

I have been a speaker at many industry conferences, have published several articles in domestic and international publications. I have often been quoted in industry forums and publications such as Business World, CMSWire, KMWorld, EContent, SearchCIO, TechTarget and others. I’ve also been a judge for EContent 100, an annual listing of the Top 100 digital companies.

I have a Bachelor’s degree in engineering from IIT-BHU, Master’s in management from IIM-Calcutta and Ph.D. from FMS, University of Delhi.

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