Why Salesforce uses Oracle’s digital marketing platform

Salesforce.com wants you to believe that it provides end-to-end sales and marketing services.
Many of the vendor’s marketing services came via acquisitions.  Salesforce.com acquired Radian6 for social media monitoring in early 2011. It also acquired Buddy Media for social media marketing in 2012. Both these are part of an offering Salesforce calls Marketing Cloud.  After adding on a few…

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Post abstract cross-posted from Real Story Group.

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