It’s not a surprising move, but I think for Widen licensees, not a very welcome one.
Longtime WCM / nascent MarTech suite vendor Acquia has announced it is buying Digital Asset Management (DAM) vendor Widen. This fills a gap in Acquia’s portfolio but I think for Widen licensees, this may not be a very welcome one. Let’s dig deeper.
This post first appeared on the RSG Blog.
Continue reading What to Make of Acquia Buying DAM Vendor Widen