Cloud communications platform Twilio to Buy Customer Data Platform Vendor Segment

Cloud communications platform vendor Twilio is  set to acquire Customer Data Platform (CDP) vendor Segment in an all-stock deal for $3.2 billion. But you knew that already, since the news was all over the place.  They have listed three rationales: Provides a single view of a customer across channels for more effective engagement Forms foundational … Read more Cloud communications platform Twilio to Buy Customer Data Platform Vendor Segment

Twilio SendGrid launches Ads plus news about Salesforce, ZyloTech and IgnitionOne

Twilio SendGrid Ads launched SendGrid was primarily an email marketing platform that Twilio acquired. Twilio SendGrid Ads adds additional capabilities to create ads for Facebook, Instagram and Google. This could be very useful. You can reuse your campaign content across emails and ads (or posts). You can also have a single user repository for email … Read more Twilio SendGrid launches Ads plus news about Salesforce, ZyloTech and IgnitionOne

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