Twilio

Cloud communications platform Twilio to Buy Customer Data Platform Vendor Segment

by

Cloud communications platform vendor Twilio is  set to acquire Customer Data Platform (CDP) vendor Segment in an all-stock deal for $3.2 billion. But you knew that already, since the news was all over the place.  They have listed three rationales: Provides a single view of a customer across channels for more effective engagement Forms foundational … Read more

Twilio SendGrid launches Ads plus news about Salesforce, ZyloTech and IgnitionOne

by

Twilio SendGrid Ads launched SendGrid was primarily an email marketing platform that Twilio acquired. Twilio SendGrid Ads adds additional capabilities to create ads for Facebook, Instagram and Google. This could be very useful. You can reuse your campaign content across emails and ads (or posts). You can also have a single user repository for email … Read more

If you would like to get short takes directly in your mailbox, please do consider subscribing to my newsletter. I won’t spam you and your information will be safe. I usually send it like once a week (or once in 15 days).