Framework for Analysing Success of MarTech Initiatives Part 1 – Setting Up The Context


Marketing Technology, or MarTech, is exploding as a technology category. While several constituents of MarTech, e.g., Web Content Management (WCM or CMS), Digital Asset Management (DAM) and CRM have been there for long time, several new technologies like Customer Data Platforms (CDPs) and Journey Orchestration Engines (JOEs) are emerging. In fact, there are thousands of … Read more

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