segment

Cloud communications platform Twilio to Buy Customer Data Platform Vendor Segment

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Cloud communications platform vendor Twilio is  set to acquire Customer Data Platform (CDP) vendor Segment in an all-stock deal for $3.2 billion. But you knew that already, since the news was all over the place.  They have listed three rationales: Provides a single view of a customer across channels for more effective engagement Forms foundational … Read more

#MarTechIndia plus news about Evergage and Segment

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MarTech India 2019 Conference exchange4media is organizing MarTech India 2019 conference on Friday, August 23, 2019. The theme of the conference is “Transformative Technologies for Marketing in 2020 and Beyond”. They have put together an excellent agenda. I’ll be speaking on product selection for building your omnichannel marketing stack. Hope to see you there… Evergage Launches … Read more

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