CDP Scenario 5: Omnichannel and Offline Aggregation

This post first appeared on the RSG Blog.

The fifth scenario or business use case for Customer Data Platform (CDP) technology is “Omnichannel & Offline Aggregation.” (The other four scenarios are described here: Scenario 1, Scenario 2, Scenario 3, Scenario 4.) Beyond Multi-Channel The ability to deliver content and services across multiple channels and devices is now taken…

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CDP Scenario 4: Ecommerce Recommendations & Optimization

This post first appeared on the RSG Blog.

The fourth scenario or business use case for Customer Data Platform (CDP) technology is Ecommerce Recommendations & Optimization. (The other three scenarios are described here: Scenario 1, Scenario 2, Scenario 3.) Similar But Different… In some respects, this scenario is similar to CDP Scenario 3: “Online Personalization & Experience Optimization.…

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CDP Scenario 3: Online Personalization and Experience Optimization

This post first appeared on the RSG Blog.

The third scenario or business use case for Customer Data Platform (CDP) technology is Online Personalization & Experience Optimization. (The first two scenarios are described here: Scenario 1, Scenario 2.) Personalization for Customer Experience (CX) If your enterprise seeks to optimize customer experience (CX), then segmentation and personalization will likely…

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CDP Scenario 2: Predictive Analytics

This post first appeared on the RSG Blog.

This is the second in a series of posts outlining key business use cases for Customer Data Platform (CDP) technology.  As subscribers to RSG’s CDP vendor evaluations know, most vendors offer reporting and dashboard services as a backbone for analyzing unified customer profile information. Some then go a step further…

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AI Becoming a New Battleground for Oracle and Salesforce #CRM #AI #ML #chatbots

This post first appeared on the RSG Blog.

Analytics, fueled with Artificial Intelligence and Machine Learning, has become an intense focus of among big software vendors. Although IBM, Amazon, Google, and Microsoft rightly see a lot of coverage here, there’s an intriguing competition brewing on the CRM side between long-time competitors Oracle and Salesforce. Oracle Oracle recently released “Oracle…

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Oracle Addresses Analytics with Moat Acquisition #digital #adtech

This post first appeared on the RSG Blog.

Oracle has announced its acquisition of Moat, an AdTech company that provides cloud-based digital measurement and analytics. For now, Moat will remain an independent platform and will be part of Oracle Data Cloud, Oracle’s Data as a Service offering for analytics. What does Moat do? Moat primarily addresses measurement related…

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Overall ECM Maturity Still Remains Low #DigitalWorkplace #EntArch

This post first appeared on the RSG Blog.

One of the findings of RSG’s 2015 Enterprise Content Management survey was that ECM maturity levels across multiple dimensions was relatively low.  How much has changed since then?  Turns out, not much… Since 2015 we refined the model and created specialized tools for RSG subscribers to benchmark themselves against peers…

Continue reading Overall ECM Maturity Still Remains Low #DigitalWorkplace #EntArch

Categorizing IoT Devices and Wearables Part 2 – Screen Dependency

In an earlier post, we looked at how digital workplace and marketing professionals can categorize the IoT marketplace based on device dependencies.
Another way to categorize the marketplace is in terms of device screens.
Absence or presence of a screen
Most Internet devices that users have so far interacted with — computers, mobile phones, tablets and even handheld devices — have a scr…

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Post abstract cross-posted from Real Story Group.

Categorizing IoT Devices and Wearables Part 1 – Phone Dependency

Many enterprises have begun to experiment with Internet-connected devices, such as hand-held devices, wearables, and other so-called "Internet of Things” (IoT) devices. If you want to include such devices as part of a broader digital workplace and marketing landscape, many questions arise.

Can mobile middleware tools support IoT use cases?
Should WCM be used to deliver content…

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Post abstract cross-posted from Real Story Group.

B2E Mobile Apps: If you build, will they come?

Consumer ecommerce companies increasingly give additional discounts to people who make a purchase via mobile apps instead of from a desktop site session. They want to incentivize more customers to download that company’s app.
An interesting question came up the other day with one of RSG’s subscribers: can this logic be extended to the enterprise?  Should we incent employees to use mobile work…

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Post abstract cross-posted from Real Story Group.