Amperity and Quaero CDPs Partner with third party data Providers

Customer Data Platforms (CDPs) mainly work on first party data. Recall that first party data is data of your customers collected directly by you. Your customers’ transaction data or their data in your CRM are examples of first party data. For a more complete profile, you often enrich this first party data with 2nd and … Read more

ZEE5 partners with Quaero

Indian Video on Demand service provider ZEE5 has tied up with Customer Data Platform (CDP) Quaero. Recall that ZEE5 also partnered with Optimove a while back. Optimove is also a Customer Data Platform (CDP). Why Multiple CDPs? Having multiple CDPs is no longer surprising. In fact, not all CDPs (or for that matter, any two products in a … Read more

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