Customer Data Platforms – Does Industry Focus Matter?
Many CDPs offer an industry or vertical specific solution.
1. Does having a vertical or industry focus matter?
2. Who are some of the vendors in each major Industry?
omnichannel
CDP important for Customer Journey Management, Says Pointillist
Customer Journey Analytics vendor Pointillist have released this report based on a survey of over 1000 professionals. There’s some good data and analysis (report is free but you’ll need to fill up a signup form). There’s a full section on importance of having a centralized source of cross-channel (customer) data. Pointillist doesn’t use the term … Read more
MarTech India 2019 Conference
exchange4media organized MarTech India 2019 conference on Friday, August 23, 2019. I spoke about best practices for selecting products and vendors for building your own omnichannel stack. The key takeaway was that Omni-channel (as well as Digital Experience) Platforms don’t exist. You have to build them. It can be tempting to consider suite vendors as one-stop-shop for … Read more