Customer Data Platforms – Does Industry Focus Matter?
Many CDPs offer an industry or vertical specific solution.
1. Does having a vertical or industry focus matter?
2. Who are some of the vendors in each major Industry?
— By Apoorv Durga —-
Many CDPs offer an industry or vertical specific solution.
1. Does having a vertical or industry focus matter?
2. Who are some of the vendors in each major Industry?
Customer Journey Analytics vendor Pointillist have released this report based on a survey of over 1000 professionals. There’s some good data and analysis (report is free but you’ll need to fill up a signup form). There’s a full section on importance of having a centralized source of cross-channel (customer) data. Pointillist doesn’t use the term … Read more
exchange4media organized MarTech India 2019 conference on Friday, August 23, 2019. I spoke about best practices for selecting products and vendors for building your own omnichannel stack. The key takeaway was that Omni-channel (as well as Digital Experience) Platforms don’t exist. You have to build them. It can be tempting to consider suite vendors as one-stop-shop for … Read more