Mindtree Personalization Effectiveness Model

Bismi Ravindran and I collaborated on this model for Personalization Effectiveness. If you are implementing personalization strategies, we think this could be a helpful framework. This model is sort of like a maturity model, with three categories and 11 dimensions. For each dimension, we define five effectiveness levels. Mindtree has made it a free download. … Read more

ECM Maturity Model

Or ECM3 was released yesterday. We’ve worked on it for some time now and it has been an excellent experience for me, personally and professionally. There’s a companion site that hosts the model and where we’ll discuss it. As Tony Byrne says, it is a V1 and the idea is to let the community participate and make it … Read more

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