maturity model

Mindtree Personalization Effectiveness Model

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Bismi Ravindran and I collaborated on this model for Personalization Effectiveness. If you are implementing personalization strategies, we think this could be a helpful framework. This model is sort of like a maturity model, with three categories and 11 dimensions. For each dimension, we define five effectiveness levels. Mindtree has made it a free download. … Read more

ECM Maturity Model

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Or ECM3 was released yesterday. We’ve worked on it for some time now and it has been an excellent experience for me, personally and professionally. There’s a companion site that hosts the model and where we’ll discuss it. As Tony Byrne says, it is a V1 and the idea is to let the community participate and make it … Read more

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