MarTech: Building the Culture of Innovation

Good folks at N. L. Dalmia Institute of Management Studies and Research invited me for their International Marketing Conclave. The conclave’s theme was “MarTech: Building the Culture of Innovation”. So how do you go about building a culture of innovation and how does it connect with Martech? I covered these five themes that impact culture … Read more

AltView Newsletter: Building Omnichannel Stack plus news about BlueVenn, ThoughtSpot and SDL

Look for best of breed solutions to build your own omni-channel stack exchange4media  organized MarTech India 2019 conference on Friday, August 23, 2019. I spoke about best practices for selecting products and vendors for building your own omnichannel stack.  The  key takeaway was that Omni-channel (as well as Digital Experience) Platforms don’t exist. You have to build them. … Read more

MarTech India 2019 Conference

exchange4media  organized MarTech India 2019 conference on Friday, August 23, 2019. I spoke about best practices for selecting products and vendors for building your own omnichannel stack.  The  key takeaway was that Omni-channel (as well as Digital Experience) Platforms don’t exist. You have to build them. It can be tempting to consider suite vendors as one-stop-shop for … Read more

#MarTechIndia plus news about Evergage and Segment

MarTech India 2019 Conference exchange4media is organizing MarTech India 2019 conference on Friday, August 23, 2019. The theme of the conference is “Transformative Technologies for Marketing in 2020 and Beyond”. They have put together an excellent agenda. I’ll be speaking on product selection for building your omnichannel marketing stack. Hope to see you there… Evergage Launches … Read more

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