— By Apoorv Durga —-
Good folks at N. L. Dalmia Institute of Management Studies and Research invited me for their International Marketing Conclave. The conclave’s theme was “MarTech: Building the Culture of Innovation”. So how do you go about building a culture of innovation and how does it connect with Martech? I covered these five themes that impact culture … Read more
We’re working on creating an Indian MarTech map. When there are several excellent MarTech landscape maps out there, do we need another one? Here’s a slide that explains why we need an India-specific MarTech Landscape Map. Will welcome all contributions. If you’d like to contribute, here’s the link.
I am planning to curate a list of MarTech products and vendors active in India. If you’d like to suggest products or vendors, you can do it here. I’ll share the findings with everyone. Oh, and of course, I won’t spam you or disclose any personal information (i.e., if you provide your name/email id etc). … Read more
Look for best of breed solutions to build your own omni-channel stack exchange4media organized MarTech India 2019 conference on Friday, August 23, 2019. I spoke about best practices for selecting products and vendors for building your own omnichannel stack. The key takeaway was that Omni-channel (as well as Digital Experience) Platforms don’t exist. You have to build them. … Read more
exchange4media organized MarTech India 2019 conference on Friday, August 23, 2019. I spoke about best practices for selecting products and vendors for building your own omnichannel stack. The key takeaway was that Omni-channel (as well as Digital Experience) Platforms don’t exist. You have to build them. It can be tempting to consider suite vendors as one-stop-shop for … Read more
MarTech India 2019 Conference exchange4media is organizing MarTech India 2019 conference on Friday, August 23, 2019. The theme of the conference is “Transformative Technologies for Marketing in 2020 and Beyond”. They have put together an excellent agenda. I’ll be speaking on product selection for building your omnichannel marketing stack. Hope to see you there… Evergage Launches … Read more