MarketingClouds

SAP To Acquire Engagement Provider Emarsys

by

SAP has announced it will acquire Customer Engagement Provider Emarsys. Recall that SAP announced their SaaS-based “Customer Data Cloud” (CDC) in 2019. The focus of that release was really on profile management (via their acquisition of Gigya) and associated aspects such as identity and consent management. Emarsys, on the other hand, has some strong personalization … Read more

If you would like to get short takes directly in your mailbox, please do consider subscribing to my newsletter. I won’t spam you and your information will be safe. I usually send it like once a week (or once in 15 days).