innovation

MarTech: Building the Culture of Innovation

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Good folks at N. L. Dalmia Institute of Management Studies and Research invited me for their International Marketing Conclave. The conclave’s theme was “MarTech: Building the Culture of Innovation”. So how do you go about building a culture of innovation and how does it connect with Martech? I covered these five themes that impact culture … Read more

Collaborate and Innovate

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Congratulations to good friends and ex-colleagues – Munish and Jayesh who have given up their cushy jobs at Wipro to launch ideaken. ideaken uses social media to enable collaborative innovation. To quote: Collaborative innovation takes place when one starts to leverage unknown or unnamed sources of ideas, solutions & knowledge along with the known and … Read more

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