How do you Measure the Impact of a Social Media Initiative?

While there's a widespread usage of digital and social media within organizations' value chains, there are several questions that I hear often. E.g., How ┬ádo you measure the impact of these initiatives? There are several use cases for which social media can be used. How do you actually prioritize these and decide what you want … Continue reading How do you Measure the Impact of a Social Media Initiative?