Some data from my social media survey

In my last post, I provided an overview of how to measure impact of a digital or social media initiative. But before you can measure the impact, you need to be able to create an inventory of what all activities in your organization can use these media. In this post, let's look at the findings … Continue reading Some data from my social media survey

How do you Measure the Impact of a Social Media Initiative?

While there's a widespread usage of digital and social media within organizations' value chains, there are several questions that I hear often. E.g., How ┬ádo you measure the impact of these initiatives? There are several use cases for which social media can be used. How do you actually prioritize these and decide what you want … Continue reading How do you Measure the Impact of a Social Media Initiative?