cx stack

AltView Newsletter: News about Optimove, Lytics and mParticle

by

India’s ZEE5 partners with Israel-based Optimove to build a customer data platform (CDP). Optimove has some interesting machine-learning based predictive modelling as well as segmentation capabilities. So here’s hoping ZEE5 will improve its content recommendations. Lytics announces StartSmart StartSmart is an 8-week program to get Marketers to come upto speed with Lytics and get up … Read more

Updates to CDP Vendor Evaluations

by

This post first appeared on the RSG Blog. The Customer Data Platform (CDP) marketplace is rapidly evolving and we are continuously updating our evaluations to track updates to existing offerings as well as to add new vendors.  RSG’s latest update has the following new vendors: ActionIQ: CDP focused on complex, enterprisewide data management use cases … Read more

If you would like to get short takes directly in your mailbox, please do consider subscribing to my newsletter. I won’t spam you and your information will be safe. I usually send it like once a week (or once in 15 days).