Customer Data Platform (CDP) Explained
What Does a CDP Do? Here’s a 7-minute explainer (carved out from my MarTech masterclass for a client).
— By Apoorv Durga —-
What Does a CDP Do? Here’s a 7-minute explainer (carved out from my MarTech masterclass for a client).
CDP vendor BlueConic have announced new orchestration capabilities. They call it Customer Lifecycle Orchestration. As shown in the screenshot, a lifecycle consists of many stages in a customer journey. You define these stages and then for each stage, you define a custom interaction. You also define the criteria that trigger these interactions. Pic: Lifecycles in … Read more
Customer Journey Analytics vendor Pointillist have released this report based on a survey of over 1000 professionals. There’s some good data and analysis (report is free but you’ll need to fill up a signup form). There’s a full section on importance of having a centralized source of cross-channel (customer) data. Pointillist doesn’t use the term … Read more