Customer Data Platform (CDP) Explained
What Does a CDP Do? Here’s a 7-minute explainer (carved out from my MarTech masterclass for a client).
— By Apoorv Durga —-
What Does a CDP Do? Here’s a 7-minute explainer (carved out from my MarTech masterclass for a client).
India’s ZEE5 partners with Israel-based Optimove to build a customer data platform (CDP). Optimove has some interesting machine-learning based predictive modelling as well as segmentation capabilities. So here’s hoping ZEE5 will improve its content recommendations. Lytics announces StartSmart StartSmart is an 8-week program to get Marketers to come upto speed with Lytics and get up … Read more