Salesforce’s Loyalty Solution, Manthan-RichRelevance create Algonomy

Some interesting news this week. Salesforce has introduced a Loyalty Management offering as part of their “Marketing Cloud”. Customer 360 Audiences, their Customer Data Platform (CDP) is also a part of same Cloud. (The offering will be generally available later this year). Earlier, in 2020, MasterCard acquired SessionM (CDP + Loyalty) and Oracle acquired CrowdTwist … Read more

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