How do you Measure the Impact of a Social Media Initiative?

While there's a widespread usage of digital and social media within organizations' value chains, there are several questions that I hear often. E.g., How ┬ádo you measure the impact of these initiatives? There are several use cases for which social media can be used. How do you actually prioritize these and decide what you want … Continue reading How do you Measure the Impact of a Social Media Initiative?

My PhD: Social Media for Competitive Advantage

Its time to press this blog into service once more. I've enrolled for the doctoral programme at Faculty of Management Studies, University of Delhi. The title of my PhD is (tentatively): "Social Media for Competitive Advantage: A Study of Select Indian Organizations". ┬áThis research will focus on studying, analyzing and evolving a model for usage … Continue reading My PhD: Social Media for Competitive Advantage