— By Apoorv Durga —-
It’s not a surprising move, but I think for Widen licensees, not a very welcome one. Longtime WCM / nascent MarTech suite vendor Acquia has announced it is buying Digital Asset Management (DAM) vendor Widen. This fills a gap in Acquia’s portfolio but I think for Widen licensees, this may not be a very welcome one. Let’s … Read more
Scenarios are an important way to differentiate one product from another. This post first appeared on the RSG Blog. Continue reading Making lassi in a washing machine requires the right model
We’ve enhanced several existing evaluations as well as added two new vendors. This post first appeared on the RSG Blog. Continue reading Updates to CDP Vendor Evaluation Research
In this first edition, we include evaluations of nine vendors This post first appeared on the RSG Blog. Continue reading New Personalization Platforms Evaluation Research
The real story here is that the Sitecore we all know now appears to be going away Last week Sitecore announced its plan to acquire Moosend. UK-based Moosend provides very low-priced, SaaS-based email marketing services. Its main capabilities include lightweight B2C campaigns, landing pages, and newsletters. This post first appeared on the RSG Blog. Continue reading … Read more
The real story here is that the Sitecore we all know now appears to be going away This post first appeared on the RSG Blog. Continue reading What to Make of Sitecore’s Moosend Acquisition
Several CDPs are now beginning to offer some capabilities in this area. This post first appeared on the RSG Blog. Continue reading Loyalty Is an Emerging CDP Scenario
Evergage CEO & Co-Founder Karl Wirth announced the CDP vendor has been acquired by Salesforce. This post first appeared on the RSG Blog. Continue reading Why Did Salesforce Acquire Evergage CDP?
Financial services company Mastercard has agreed to buy longtime CDP vendor SessionM. To quote from the press release: The addition of SessionM will enhance Mastercard’s ability to help brands around the world deliver personalized, real-time offers and comprehensive campaign measurement based on robust, data-driven insights. Earlier, Oracle also acquired Loyalty… This post first appeared on … Read more
RSG receives many subscriber inquiries about what to expect from these major players, so here’s a short summary This post first appeared on the RSG Blog. Continue reading What’s Up With CDPs From Big MarTech Vendors?