Social Media Analytics – Do you need monitoring, intelligence, or engagement?

As we have discussed before, Social Media Monitoring & Intelligence (SMMI) tools form an important part of any digital marketer’s toolkit. Social Media Monitoring & Intelligence tools monitor the social web. The scope of what they end up capturing varies among them, but typically includes parts of Facebook, LinkedIn, Twitter, and major blogging platforms, among others. These tools essentia…

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Post abstract cross-posted from Real Story Group.

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