Oracle Addresses Analytics with Moat Acquisition #digital #adtech

This post first appeared on the RSG Blog.

Oracle has announced its acquisition of Moat, an AdTech company that provides cloud-based digital measurement and analytics. For now, Moat will remain an independent platform and will be part of Oracle Data Cloud, Oracle’s Data as a Service offering for analytics. What does Moat do? Moat primarily addresses measurement related…

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