Simplify Your Digital Technology Landscape.
- Build Your Omnichannel Marketing Stack
- Select the Right MarTech Products and Vendors
- Define Roadmap for Your Digital Experience Platform
From The Blog
In part one of this three-part series, I explained different options regarding where to seat functional personalization capabilities in your overal marketing…
It’s not a surprising move, but I think for Widen licensees, not a very welcome one. Longtime WCM / nascent…
A common question is: Where Should Personalization Reside in your MarTech stack? Should it be in your CMS/WCM so you…
Scenarios are an important way to differentiate one product from another. This post first appeared on the RSG Blog. Continue…
Papers and Best Practices
My session at MarTech India Bridge 1. State of Marketing Technology and Plans for Indian MarTech Landscape Map.
Patient Management System selection, MarTech Stack advisory
Product positioning and benchmarking
MarTech stack advisory, CDP selection, Collaboration and Social tool selection