Deconstructing Oracle’s Social Relationship Management Suite

In 2012 Oracle acquired four companies relevant to our Digital Marketing Technology evaluations – Eloqua, Vitrue, Involver, and Collective Intellect. Of these, the last three form the basis of Oracle’s rebranded "Social Relationship Management" (SRM) Suite.

THe SRM Platform itself comes in two flavors. You can license Social Marketing (SM), which consists of products…

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Post abstract cross-posted from Real Story Group.

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