There are several surveys that show improving Customer Experience (CX) is a major priority for many consumer brands. Our own discussions with clients and prospects echo this and almost all of our clients have CX high on their agenda. Improving CX requires attention to several aspects and getting the right set of technologies is one of them. One of these key foundational technologies that can help you improve CX is Customer Data Platforms (CDPs).
What exactly is CX?
Customer Experience, or CX == Customer + Experience. Seems simple enough. But it is a loaded term.