CDP Scenario 8: Digital Advertising Support

This post first appeared on the RSG Blog.

The eighth scenario or business use case for Customer Data Platform (CDP) technology is Digital Advertising Support. (The other scenarios are described here: Scenario 1, Scenario 2, Scenario 3. Scenario 4, Scenario 5, Scenario 6 and Scenario 7.) First-Party vs. Third-Party Data CDPs mostly target marketing (and increasingly customer service)…

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