CDP Scenario 6: Realtime Behavioral Analysis

This post first appeared on the RSG Blog.

The sixth scenario or business use case for Customer Data Platform (CDP) technology is Realtime Behavioral Analysis. It encompasses a potentially tricky set of services and brings some important challenges around performance and security, so if this interests you, you’ll want to investigate closely. (The previous CDP scenarios are described…

Continue reading CDP Scenario 6: Realtime Behavioral Analysis #BigData #digitalmarketing

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