CDP Scenario 5: Omnichannel and Offline Aggregation

This post first appeared on the RSG Blog.

The fifth scenario or business use case for Customer Data Platform (CDP) technology is “Omnichannel & Offline Aggregation.” (The other four scenarios are described here: Scenario 1, Scenario 2, Scenario 3, Scenario 4.) Beyond Multi-Channel The ability to deliver content and services across multiple channels and devices is now taken…

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