CDP Scenario 4: Ecommerce Recommendations & Optimization

This post first appeared on the RSG Blog.

The fourth scenario or business use case for Customer Data Platform (CDP) technology is Ecommerce Recommendations & Optimization. (The other three scenarios are described here: Scenario 1, Scenario 2, Scenario 3.) Similar But Different… In some respects, this scenario is similar to CDP Scenario 3: “Online Personalization & Experience Optimization.…

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