CDP Scenario 3: Online Personalization and Experience Optimization #CustomerData #CX #DX #martech

This post first appeared on the RSG Blog.

The third scenario or business use case for Customer Data Platform (CDP) technology is Online Personalization & Experience Optimization. (The first two scenarios are described here: Scenario 1, Scenario 2.) Personalization for Customer Experience (CX) If your enterprise seeks to optimize customer experience (CX), then segmentation and personalization will likely…

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