— By Apoorv Durga —-
(Cover image is a diagram in the Oasis spec.) Thanks to Venky on LinkedIn, I came across this CDP specification on OASIS (Customer Data Platform Version 1.0 Committee Specification 01). The Technical Committee is chaired by Serge Huber of Jahia and Thomas Lund Sigdestad of Enonic. This CDP specification illustrates Consent Management, Privacy Management, Personalization, Newsletters and … Read more
CDPs are an important foundational component of any MarTech stack. But the CDP marketplace is increasingly becoming crowded and therefore, vendors are now to differentiate their offerings. We have already seen vendors specializing based on data lifecycle (data management vs data activation), based on AI and ML capabilities and so forth. There are some who … Read more
Lately I’ve seen several examples of organizations working with multiple Customer Data Platforms (CDPs). Earlier this month I debriefed a video-on-demand (VOD) firm that had licensed a Customer Data Platform from Quaero. Then they also licensed Optimove’s CDP. Hey, wait: if a CDP is supposed to serve as a consolidated… This post first appeared on … Read more
Indian Video on Demand service provider ZEE5 has tied up with Customer Data Platform (CDP) Quaero. Recall that ZEE5 also partnered with Optimove a while back. Optimove is also a Customer Data Platform (CDP). Why Multiple CDPs? Having multiple CDPs is no longer surprising. In fact, not all CDPs (or for that matter, any two products in a … Read more
Blockchain is best known for its use by the alternative and controversial currency market and most notably Bitcoin. But Blockchain is not Bitcoin nor is Blockchain an alternative/crypto currency. Rather Blockchain is an underlying distributed ledger technology (DLT) that can be used in many different contexts other than Bitcoin. In fact, we are already seeing … Read more
There’s a lot of discussion about machine learning these days and pretty much every one (vendors, users) is talking about it. I remember attending courses on Artificial Intelligence, Machine Learning and even Artificial Neural Networks back in 1998. So what’s new? How have AI and ML evolved? I think a big reason why everyone is … Read more
Forrester recently named Fatwire a Leader in their WCM for external Sites Quadrant. And the folks at Fatwire have already called two of their fellow-quads (for the lack of a better term), Interwoven and Vignette as legacy WCM products! Incidentally, Interwoven sits nicely in the Leader quadrant in the same report and was also named the fastest growing … Read more
After Autonomy/Interwoven and Oracle/Sun news, here comes the third big news of the year. If Unilever can have multiple soaps and GM can have multiple car models, why can’t a Content Management vendor have multiple products? OT’s acquisition of Vignette points to this increasing “commoditization” of Content Management marketplace. There may be a lot of overlaps in … Read more
Oracle announced it will acquire Sun. Another big Portal/Content Management vendor is now an infrastructure vendor. Sometimes I wonder if everything will soon become an appliance – you buy a Solaris box and it will come bundled not only with the OS (obviously) but also with WebCenter (or one of the numerous Oracle Portal type products), … Read more
It was a usual hectic day at work when I read about this sudden interesting development of Interwoven to be acquired by Autonomy. You can read more about it at CMS Watch and CMS Wire. I felt a bit sad – Interwoven was one of the few pure play CMS vendors and pioneered many of the Content … Read more