Machine Learning as an alternative to rule based processes

There’s a lot of discussion about machine learning these days and pretty much every one (vendors, users) is talking about it. I remember attending courses on Artificial Intelligence, Machine Learning and even Artificial Neural Networks back in 1998. So what’s new? How have AI and ML evolved? I think a big reason why everyone is … Continue reading Machine Learning as an alternative to rule based processes

How do you Measure the Impact of a Social Media Initiative?

While there's a widespread usage of digital and social media within organizations' value chains, there are several questions that I hear often. E.g., How  do you measure the impact of these initiatives? There are several use cases for which social media can be used. How do you actually prioritize these and decide what you want … Continue reading How do you Measure the Impact of a Social Media Initiative?