PhD update – Social Media for Competitive Advantage

So finally it happened. This week, I successfully defended, and earned my doctorate. I am now a PhD in Management. (Pic source: exloringhandhygiene.wordpress.com) My topic was "Social Media for Competitive Advantage - A Study of Select Indian Organizations". As part of this research, an attempt was made to study how companies use social media and … Continue reading PhD update – Social Media for Competitive Advantage

Using Factor Analysis to reduce number of attributes

In my last post on using machine learning for everyday use cases, i’d mentioned factor analysis as a way to reduce large number of items (e.g., news articles’ attributes) into smaller set of variables. Some people asked me for examples of this, so this post is an attempt to explain how factor analysis can be used for what … Continue reading Using Factor Analysis to reduce number of attributes

My PhD: Social Media for Competitive Advantage

Its time to press this blog into service once more. I've enrolled for the doctoral programme at Faculty of Management Studies, University of Delhi. The title of my PhD is (tentatively): "Social Media for Competitive Advantage: A Study of Select Indian Organizations".  This research will focus on studying, analyzing and evolving a model for usage … Continue reading My PhD: Social Media for Competitive Advantage