Using Factor Analysis to reduce number of attributes

In my last post on using machine learning for everyday use cases, i’d mentioned factor analysis as a way to reduce large number of items (e.g., news articles’ attributes) into smaller set of variables. Some people asked me for examples of this, so this post is an attempt to explain how factor analysis can be used for what … Continue reading Using Factor Analysis to reduce number of attributes

Some data from my social media survey

In my last post, I provided an overview of how to measure impact of a digital or social media initiative. But before you can measure the impact, you need to be able to create an inventory of what all activities in your organization can use these media. In this post, let's look at the findings … Continue reading Some data from my social media survey

PhD update – invitation to participate in my research

As you might be aware, I am currently doing my PhD from the Faculty of Management Studies, University of Delhi. The topic of my PhD is: Social Media for Competitive Advantage. Basically, the idea is to understand usage of Social Media, and map it to Porter’s concept of Competitive Advantage. Here are some details. I’d … Continue reading PhD update – invitation to participate in my research

My PhD: Social Media for Competitive Advantage

Its time to press this blog into service once more. I've enrolled for the doctoral programme at Faculty of Management Studies, University of Delhi. The title of my PhD is (tentatively): "Social Media for Competitive Advantage: A Study of Select Indian Organizations".  This research will focus on studying, analyzing and evolving a model for usage … Continue reading My PhD: Social Media for Competitive Advantage