— By Apoorv Durga —-
Clearly there’s a gap between what vendors think is a DXP and how enterprise digital managers look at this space. I examine this further on CMSWire. This post first appeared here: Goodbye DXPs, Hello Composable Stacks.
The CDP line on RSG’s vendor subway map remains perpetually under construction, particularly as we see new approaches for customer data management and activation emerge. Data lake-house platforms like Snowflake are building data management capabilities, products like Rudderstack and Aqfer are providing a subset of CDP-like capabilities. Continue reading on RSG blog: Updates to CDP Vendor Research. … Read more
Newest addition to RSG’s newest research stream This post first appeared here: Evaluating the Elastic Path Ecommerce Platform.
While CDP vendors may claim to do everything, the fact is they can’t. This post first appeared here: CDP Marketplace, Circa 2021.
In part one of this three-part series, I explained different options regarding where to seat functional personalization capabilities in your overal marketing technology stack. In this follow-up, I’ll explore different platform components required for building a holistic personalization technology strategy. The key premise is that omnichannel personalization requires several related capabilities across a… This post first appeared on … Read more
A common question is: Where Should Personalization Reside in your MarTech stack? Should it be in your CMS/WCM so you can personalize content? Should it be a part of your marketing automation so you can send personalized communication? Or should it reside in Ecommerce systems, so you can generate personalized shopping recommendations? Or maybe everywhere? … Read more
Scenarios are an important way to differentiate one product from another. This post first appeared on the RSG Blog. Continue reading Making lassi in a washing machine requires the right model
We’ve enhanced several existing evaluations as well as added two new vendors. This post first appeared on the RSG Blog. Continue reading Updates to CDP Vendor Evaluation Research
Headless (in context of CMS or Commerce) often generates interesting debates. (The Real Story Group‘s forthcoming Ecommerce evaluations will have more on this) Traditional, legacy platforms will often tell you they got APIs, so they’re headless too. But they aren’t. They are built in a monolithic way, with all services being part of one large … Read more
In this first edition, we include evaluations of nine vendors This post first appeared on the RSG Blog. Continue reading New Personalization Platforms Evaluation Research