Another week, another lawsuit. CSC has sued TCS for “improperly accessing and using CSC’s confidential, proprietary and trade secret information and source code to develop Defendants’ competing software product.” I am sure TCS will respond in the court, so I won’t comment on the merits of the case. But in general terms, I think we … Read more CSC sues TCS
The Hertz Corporation has sued Accenture for a failed “Digital Transformation Program”. I was going thru the detailed complaint (H/t Alan Pelz-Sharpe) and it is a fascinating read. It Seems like a “project/program management 101” level disaster. What are the key issues mentioned? Issues mentioned include: Delays in delivery Deliverables not as per agreement Usability … Read more Hertz Takes Accenture to Court for Failed Website Implementation
Personalization is a key tool in Marketer’s toolkit and as with many other capabilities, there are multiple places to house your personalization “engine”. Of course, there is no single right answer and you could mix and match different strategies for different scenarios. Each alternative has its pros and cons. With the end system or channel … Read more Where Do You House Your Personalization?
Bismi Ravindran and I collaborated on this model for Personalization Effectiveness. If you are implementing personalization strategies, we think this could be a helpful framework. This model is sort of like a maturity model, with three categories and 11 dimensions. For each dimension, we define five effectiveness levels. Mindtree has made it a free download. … Read more Mindtree Personalization Effectiveness Model
Cross-posted from LinkedIn Customer Data Platform (CDP) technology is an emerging category in the MarTech stack. David Raab coined the term and defines it as: “A marketer-managed system that creates a persistent, unified customer database accessible to other systems.” The rationale seems almost self evident. A typical enterprise interacts with its customers across multiple channels: one or more … Read more EAI for Marketers – Customer Data Platforms
Personalization has always been a key aspect in almost all kinds of digital experiences. Some examples of commonly found personalisation use cases are: allowing users to customise their dashboards or user interfaces, showing content based on explicit user-defined criteria, showing content based on implicit criteria or even that based on user behaviour. All these required … Read more Machine Learning for Personalizing Digital Experiences
In my last post on using machine learning for everyday use cases, i’d mentioned factor analysis as a way to reduce large number of items (e.g., news articles’ attributes) into smaller set of variables. Some people asked me for examples of this, so this post is an attempt to explain how factor analysis can be used for what … Read more Using Factor Analysis to reduce number of attributes
In my last post, I provided an overview of how to measure impact of a digital or social media initiative. But before you can measure the impact, you need to be able to create an inventory of what all activities in your organization can use these media. In this post, let’s look at the findings … Read more Some data from my social media survey
While there’s a widespread usage of digital and social media within organizations’ value chains, there are several questions that I hear often. E.g., How do you measure the impact of these initiatives? There are several use cases for which social media can be used. How do you actually prioritize these and decide what you want … Read more How do you Measure the Impact of a Social Media Initiative?