Blog

EAI for Marketers – Customer Data Platforms

Cross-posted from LinkedIn Customer Data Platform (CDP) technology is an emerging category in the MarTech stack. David Raab coined the term and defines it as: "A marketer-managed system that creates a persistent, unified customer database accessible to other systems." The rationale seems almost self evident. A typical enterprise interacts with its customers across multiple channels: one or more … Continue reading EAI for Marketers – Customer Data Platforms

OpenText acquires Hightail (formerly, YouSendIt)

ECM vendor OpenText has acquired Hightail. Hightail, formerly called YouSendIt, offers a file-sharing and sync service. OpenText now has at least four file-sharing and sync services. In addition to Hightail, they have OpenText Core and OpenText Tempo Box. Documentum acquisition also gave them EMC Leap, which has some overlaps with cloud-based file-sharing and collaboration services. … Continue reading OpenText acquires Hightail (formerly, YouSendIt)

ECM and Machine Learning – What are Box, IBM, OpenText and other Vendors doing?

There are many use cases in Enterprise Content Management (ECM) for which Machine Learning can be deployed. In fact, i’d argue that you can apply machine learning in all the stages of content life cycle. You can apply: Supervised learning e.g, to automatically classify images, archive documents, delete files no longer required (and not likely … Continue reading ECM and Machine Learning – What are Box, IBM, OpenText and other Vendors doing?

Machine Learning for Personalizing Digital Experiences

Personalization has always been a key aspect in almost all kinds of digital experiences. Some examples of commonly found personalisation use cases are: allowing users to customise their dashboards or user interfaces, showing content based on explicit user-defined criteria, showing content based on implicit criteria or even that based on user behaviour. All these required … Continue reading Machine Learning for Personalizing Digital Experiences

Blockchain for Information Management

Blockchain is best known for its use by the alternative and controversial currency market and most notably Bitcoin. But Blockchain is not Bitcoin nor is Blockchain an alternative/crypto currency. Rather Blockchain is an underlying distributed ledger technology (DLT) that can be used in many different contexts other than Bitcoin. In fact, we are already seeing … Continue reading Blockchain for Information Management

Using Factor Analysis to reduce number of attributes

In my last post on using machine learning for everyday use cases, i’d mentioned factor analysis as a way to reduce large number of items (e.g., news articles’ attributes) into smaller set of variables. Some people asked me for examples of this, so this post is an attempt to explain how factor analysis can be used for what … Continue reading Using Factor Analysis to reduce number of attributes

Machine Learning as an alternative to rule based processes

There’s a lot of discussion about machine learning these days and pretty much every one (vendors, users) is talking about it. I remember attending courses on Artificial Intelligence, Machine Learning and even Artificial Neural Networks back in 1998. So what’s new? How have AI and ML evolved? I think a big reason why everyone is … Continue reading Machine Learning as an alternative to rule based processes

How do you Measure the Impact of a Social Media Initiative?

While there's a widespread usage of digital and social media within organizations' value chains, there are several questions that I hear often. E.g., How  do you measure the impact of these initiatives? There are several use cases for which social media can be used. How do you actually prioritize these and decide what you want … Continue reading How do you Measure the Impact of a Social Media Initiative?

AI Becoming a New Battleground for Oracle and Salesforce #CRM #AI #ML #chatbots

This post first appeared on the RSG Blog. Analytics, fueled with Artificial Intelligence and Machine Learning, has become an intense focus of among big software vendors. Although IBM, Amazon, Google, and Microsoft rightly see a lot of coverage here, there's an intriguing competition brewing on the CRM side between long-time competitors Oracle and Salesforce. Oracle Oracle … Continue reading AI Becoming a New Battleground for Oracle and Salesforce #CRM #AI #ML #chatbots