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CDP Scenario 8: Digital Advertising Support

This post first appeared on the RSG Blog. The eighth scenario or business use case for Customer Data Platform (CDP) technology is Digital Advertising Support. (The other scenarios are described here: Scenario 1, Scenario 2, Scenario 3. Scenario 4, Scenario 5, Scenario 6 and Scenario 7.) First-Party vs. Third-Party Data CDPs mostly target marketing (and … Continue reading CDP Scenario 8: Digital Advertising Support

Dropbox is Acquiring eSignature Provider HelloSign

File Sharing and Sync provider Dropbox announced it will acquire eSignature vendor HelloSign. Dropbox is a popular light-weight collaboration service with capabilities for file sharing and sync across multiple devices. HelloSign is an eSignature service provider that allows enterprises to automate (mainly) paper-based signature-oriented tasks. Think of a document that goes to multiple people for their signature. … Continue reading Dropbox is Acquiring eSignature Provider HelloSign

CDP Scenario 6: Realtime Behavioral Analysis

This post first appeared on the RSG Blog. The sixth scenario or business use case for Customer Data Platform (CDP) technology is Realtime Behavioral Analysis. It encompasses a potentially tricky set of services and brings some important challenges around performance and security, so if this interests you, you'll want to investigate closely. (The previous CDP … Continue reading CDP Scenario 6: Realtime Behavioral Analysis

CDP Scenario 5: Omnichannel and Offline Aggregation

This post first appeared on the RSG Blog. The fifth scenario or business use case for Customer Data Platform (CDP) technology is "Omnichannel & Offline Aggregation." (The other four scenarios are described here: Scenario 1, Scenario 2, Scenario 3, Scenario 4.) Beyond Multi-Channel The ability to deliver content and services across multiple channels and devices … Continue reading CDP Scenario 5: Omnichannel and Offline Aggregation

CDP Scenario 4: Ecommerce Recommendations & Optimization

This post first appeared on the RSG Blog. The fourth scenario or business use case for Customer Data Platform (CDP) technology is Ecommerce Recommendations & Optimization. (The other three scenarios are described here: Scenario 1, Scenario 2, Scenario 3.) Similar But Different... In some respects, this scenario is similar to CDP Scenario 3: "Online Personalization … Continue reading CDP Scenario 4: Ecommerce Recommendations & Optimization

CDP Scenario 3: Online Personalization and Experience Optimization

This post first appeared on the RSG Blog. The third scenario or business use case for Customer Data Platform (CDP) technology is Online Personalization & Experience Optimization. (The first two scenarios are described here: Scenario 1, Scenario 2.) Personalization for Customer Experience (CX) If your enterprise seeks to optimize customer experience (CX), then segmentation and … Continue reading CDP Scenario 3: Online Personalization and Experience Optimization

What to Make of the Open Data Initiative from Adobe, Microsoft, and SAP

This post first appeared on the RSG Blog. Enterprise software giants SAP, Adobe, and Microsoft jointly announced an "Open Data Initiative" at Microsoft’s Ignite conference in September. To quote from the press release, ....the Open Data Initiative, which is a common approach and set of resources for customers based on three guiding principles: Every organization owns … Continue reading What to Make of the Open Data Initiative from Adobe, Microsoft, and SAP

PhD update – Social Media for Competitive Advantage

So finally it happened. This week, I successfully defended, and earned my doctorate. I am now a PhD in Management. (Pic source: exloringhandhygiene.wordpress.com) My topic was "Social Media for Competitive Advantage - A Study of Select Indian Organizations". As part of this research, an attempt was made to study how companies use social media and … Continue reading PhD update – Social Media for Competitive Advantage