The Real Story on MarTech: A holistic personalization technology strategy

In part one of this three-part series, I explained different options regarding where to seat functional personalization capabilities in your overal marketing technology stack. In this follow-up, I’ll explore different platform components required for building a holistic personalization technology strategy. The key premise is that omnichannel personalization requires several related capabilities across a… This post first appeared on … Read more The Real Story on MarTech: A holistic personalization technology strategy

What to Make of Acquia Buying DAM Vendor Widen

It’s not a surprising move, but I think for Widen licensees, not a very welcome one. Longtime WCM / nascent MarTech suite vendor Acquia has announced it is buying Digital Asset Management (DAM) vendor Widen. This fills a gap in Acquia’s portfolio but I think for Widen licensees, this may not be a very welcome one. Let’s … Read more What to Make of Acquia Buying DAM Vendor Widen

The Real Story on MarTech: Where should personalization reside in your new stack?

A common question is: Where Should Personalization Reside in your MarTech stack? Should it be in your CMS/WCM so you can personalize content? Should it be a part of your marketing automation so you can send personalized communication? Or should it reside in Ecommerce systems, so you can generate personalized shopping recommendations? Or maybe everywhere? … Read more The Real Story on MarTech: Where should personalization reside in your new stack?

APIs Don’t Maketh Headless

Headless (in context of CMS or Commerce) often generates interesting debates. (The Real Story Group‘s forthcoming Ecommerce evaluations will have more on this)  Traditional, legacy platforms will often tell you they got APIs, so they’re headless too. But they aren’t. They are built in a monolithic way, with all services being part of one large … Read more APIs Don’t Maketh Headless

What to Make of Sitecore’s Moosend Acquisition

The real story here is that the Sitecore we all know now appears to be going away Last week Sitecore announced its plan to acquire Moosend. UK-based Moosend provides very low-priced, SaaS-based email marketing services. Its main capabilities include lightweight B2C campaigns, landing pages, and newsletters. This post first appeared on the RSG Blog. Continue reading … Read more What to Make of Sitecore’s Moosend Acquisition

CDPs For Improving Customer Experience

There are several surveys that show improving Customer Experience (CX) is a major priority for many consumer brands. Our own discussions with clients and prospects echo this and almost all of our clients have CX high on their agenda. Improving CX requires attention to several aspects and getting the right set of technologies is one … Read more CDPs For Improving Customer Experience

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