Beware the WEM trap

You may have heard about a new TLA called “WEM.” W and M stand for Web and Management respectively while E refers to Engagement or Experience, depending on who’s talking.  Many WCM folks love the new acronym and declare WEM as the next WCM (WCM++ ?).
Vendors are especially excited, such that Product X is no longer a WCM offering but a “WEM Suite” now. But you should be for Read More

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