Evolution of Content Management Systems
Slides from a webinar on how Content Management has evolved over time. Evolution of Content Management
altview type: External Paper
Mindtree Personalization Effectiveness Model
Bismi Ravindran and I collaborated on this model for Personalization Effectiveness. If you are implementing personalization strategies, we think this could be a helpful framework.
Customer Data Platforms (CDP) Evaluations
The Customer Data Platforms research critically evaluates the weaknesses and strengths of 22 CDP products.
A Big Data Approach to ECM
Alan Pelz-Sharpe and I argue that Legacy Enterprise Content Management (ECM) approaches have become increasingly complex, difficult to manage, and too expensive. Plus there are newer and cloud-friendly approaches emerging that Businesses should consider.