Global Marketing Technology Landscape - June 2020
My session at MarTech India Bridge 1. State of Marketing Technology and Plans for Indian MarTech Landscape Map.
altview type: External Media
THE MARTECH STACK: WHY IT SHOULD MATTER
“Customer Data Platforms (CDPs) and analytics are some areas where we see a lot of traction. In addition, CRM and marketing automation are other areas where there’s lot of interest,” explains Dr Apoorv Durga, Research Director, Real Story Group, an independent analyst firm that evaluates technology vendors and delivers research and advice.
Customer journey should be shaped
Panel discussed shaping the connected customer experience, adopting an omnichannel approach, and balancing personalisation with data privacy.
Omnichannel Marketing Stack – Key Technologies Marketers Need to Know
Summary of my talk at MarTech Mumbai. The session covered how MarTech stacks were evolving and what technologies could be relevant for marketers as they make the transition to the next decade.
Best Practices to Evaluate Technologies and Vendors for Your Omni-channel Marketing Needs
Summary of my talk at MarTech Gurgaon
The State of Omnichannel Content 2019
(Omnichannel) – “It also includes adaptive content strategies, multichannel publishing strategies, better abilities to personalize and target content across channels, ability to integrate customer profiles across interactions, capacity to define cross-channel journeys, and finally, the ability to measure and analyze.”