CDP Scenario 5: Omnichannel and Offline Aggregation

This post first appeared on the RSG Blog.

The fifth scenario or business use case for Customer Data Platform (CDP) technology is “Omnichannel & Offline Aggregation.” (The other four scenarios are described here: Scenario 1, Scenario 2, Scenario 3, Scenario 4.) Beyond Multi-Channel The ability to deliver content and services across multiple channels and devices is now taken…

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CDP Scenario 4: Ecommerce Recommendations & Optimization

This post first appeared on the RSG Blog.

The fourth scenario or business use case for Customer Data Platform (CDP) technology is Ecommerce Recommendations & Optimization. (The other three scenarios are described here: Scenario 1, Scenario 2, Scenario 3.) Similar But Different… In some respects, this scenario is similar to CDP Scenario 3: “Online Personalization & Experience Optimization.…

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CDP Scenario 3: Online Personalization and Experience Optimization

This post first appeared on the RSG Blog.

The third scenario or business use case for Customer Data Platform (CDP) technology is Online Personalization & Experience Optimization. (The first two scenarios are described here: Scenario 1, Scenario 2.) Personalization for Customer Experience (CX) If your enterprise seeks to optimize customer experience (CX), then segmentation and personalization will likely…

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CDP Scenario 2: Predictive Analytics

This post first appeared on the RSG Blog.

This is the second in a series of posts outlining key business use cases for Customer Data Platform (CDP) technology.  As subscribers to RSG’s CDP vendor evaluations know, most vendors offer reporting and dashboard services as a backbone for analyzing unified customer profile information. Some then go a step further…

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