PhD update – Social Media for Competitive Advantage

So finally it happened. This week, I successfully defended, and earned my doctorate. I am now a PhD in Management. (Pic source: exloringhandhygiene.wordpress.com) My topic was "Social Media for Competitive Advantage - A Study of Select Indian Organizations". As part of this research, an attempt was made to study how companies use social media and … Continue reading PhD update – Social Media for Competitive Advantage