Many enterprises have begun to experiment with Internet-connected devices, such as hand-held devices, wearables, and other so-called "Internet of Things” (IoT) devices. If you want to include such devices as part of a broader digital workplace and marketing landscape, many questions arise. Can mobile middleware tools support IoT use cases? Should WCM be used to … Continue reading Categorizing IoT Devices and Wearables Part 1 – Phone Dependency
Consumer ecommerce companies increasingly give additional discounts to people who make a purchase via mobile apps instead of from a desktop site session. They want to incentivize more customers to download that company's app. An interesting question came up the other day with one of RSG's subscribers: can this logic be extended to the enterprise? … Continue reading B2E Mobile Apps: If you build, will they come?