WCM in a Mobile-only world

While many enterprises debate between "Mobile on par with Web” and “Mobile-First,” some live in a “Mobile-Only” world. For some organizations (e.g., Uber), this makes eminent sense. For many others, such as Flipkart in India, mobile-only has become a strategic gambit.
The jury is still out as to whether or not this is the right approach for other types of organiz…

Read More

Post abstract cross-posted from Real Story Group.

Call for Participation – Customer Survey on ECM and Cloud File Sharing

Amongst RSG’s different research streams, Enterprise Content Management (ECM) has been one of our oldest coverage areas. Over time, the marketplace has evolved and our coverage now also includes cloud-based file sharing and sync services.
Our research, as you know, has always been based on feedback by end users and practitioners. We now invite you to contribute — this time in a more st…

Read More

Post abstract cross-posted from Real Story Group.

Clouds vs Best-of-Breed in Digital Marketing

Do you remember the early years of Enterprise Content Management (ECM) — when it was promoted as an all-encompassing technology consisting of Web Content Management (WCM), Digital Asset Management (DAM), Knowledge Management, Document Management, Collaboration and many other services?  Well, in the digital marketing space, those years are returning under a new guise.
All In One?
In the ECM e…

Read More

Post abstract cross-posted from Real Story Group.